SELECTED WORKs
Each project begins with a different kind of question. Here’s the context, the intent, and the part of the experience that made it worth building.

GRAPHIC DESIGN · CAMPAIGN
A festive marketing campaign inspired by Persian New Year traditions, featuring a custom goldfish mascot and seasonal visual elements. The campaign combines cultural storytelling with promotional design to strengthen brand recognition and create a memorable customer experience.
2021

PRODUCT DESIGN · RESPONSIVE WEB
A responsive web experience for an automobile exchange platform, designed around clear navigation and vehicle-focused content. The interface helps users browse listings, explore vehicle details, and move smoothly through the purchase journey across desktop and mobile.
2022

GRAPHIC DESIGN · DIGITAL MARKETING
A collection of promotional website banners designed to capture attention and communicate campaigns quickly. Combining visual storytelling, branding elements, and clear messaging to create engaging digital experiences across different platforms.
2022-24

UX DESIGN · RESEARCH
A bootcamp UX group project focused on understanding user needs before jumping into the interface. We conducted research, mapped user insights, identified pain points, and translated them into a practical solution through ideation and feature planning.
2023

WEB DESIGN · 3D · DEVELOPMENT
A promotional landing page designed and developed in Elementor for a seasonal campaign. I created custom 3D icons and visual assets in Blender to give the page a distinctive visual identity and make the campaign feel more immersive.
2023

UI DESIGN · AI-ASSISTED DESIGN
A responsive podcast player designed and prototyped entirely with Figma Make AI, exploring how AI-assisted design can quickly turn ideas into polished, interactive experiences across different screen sizes.
2023

PRODUCT DESIGN · E-COMMERCE
A full redesign of the product page, rethinking the layout, content structure, and visual hierarchy from the ground up. The goal was to adapt the experience to shifting business requirements while making product discovery and information easier to navigate.
2023

PRODUCT DESIGN · B2B
A management interface for merchants, devices, and platform operations, designed around efficient workflows and clear data organization. The experience brings complex operational tasks into one consistent, easy-to-navigate system.
2023-24

Graphic Design · Motion
A B2B merchant companion that turns payments, devices, and support into a clear self-service experience for everyday operations.
2024

3D DESIGN · EXPLORATION
A collection of playful 3D experiments created to explore form, character, motion, and visual style without a brief or business constraint. A space to experiment, have fun, and see what happens when curiosity takes the lead.
2024

BRAND IDENTITY · PRINT DESIGN
A collection of branded print materials designed to create a consistent visual language across physical touchpoints. From business cards and brochures to packaging elements, each piece was crafted to connect digital identity with real-world experiences.
2024-25

Visual design . Product
A visual showcase for Bazaar, turning key features and user flows into clear, engaging app screens. Designed to communicate the product’s value at a glance while making the store experience more compelling for potential users.
2024-25

EVENT DESIGN · BRAND EXPERIENCE
A set of branded event visuals created for a corporate celebration, combining product presentation, environmental design, and brand elements into a cohesive experience. The design focused on transforming a physical space into an engaging extension of the brand identity.
2025

PACKAGING DESIGN · BRANDING
A print-ready postal box packaging design created to balance durability, usability, and brand identity. The design extends the brand experience beyond the screen, creating a consistent journey from shipment to the unboxing moment.
2025