CHIBEKHOONAM / BOOKSTORE REDESIGN
Chibekhoonam is an online bookstore redesigned to make book discovery and purchase easier. The new experience improves navigation, product discovery, and the overall shopping journey.
ROLE
Product Designer
TOOLS
Figma · Illustrator · Photoshop
PLATFORM
Mobile
FOCUS
UX Research · IA · UI Design
PROJECT TYPE
E-commerce · Online Bookstore
LANGUAGE
Persian
Estimated Impacts
Created clearer paths for users to explore and find relevant books.
Improved homepage hierarchy to highlight important categories and products.
Designed new flows to support users who need help choosing the right book.
ONLINE BOOK DISCOVERY
From product display to a clearer book discovery experience.
01 / problem
Users often struggled to find the right book among many options. The homepage offered limited guidance, categories were hard to explore, the discovery journey felt unclear, and the mobile experience needed more attention.
02 / goals
Design Goals
Create a simpler and more engaging book discovery experience—improving navigation, making products easier to find, strengthening mobile browsing, and bringing every touchpoint into a consistent visual language.
Encouraging Book Discovery
The homepage should be more than just a product showcase; it should encourage users to continue exploring.
Improve book discovery
Help users find the right book with fewer clicks.
Improving the Mobile Experience
Ensure all key features work smoothly and effectively on mobile.
Consistent Visual Language
Build a cohesive UI that aligns with the brand identity.
03 / timeline
Design Process
04 / Designs
In the previous version, the homepage focused mainly on showcasing products, leaving users without a clear starting point when they had no specific goal in mind.
In the new version:
Multiple paths to start the purchase journey were introduced.
Key categories were given more visibility.
Recommendations tailored to users’ needs were added.
The visual hierarchy was made clearer.
A Book for You!
One of the key features designed in this project was a section that helped users who didn’t have a specific book in mind find the right one.
Instead of searching through hundreds of books, users answer a few simple questions and are guided to the most relevant recommendation.
Categories: Faster access to key books.
The category structure was redesigned to help users access sections such as exam preparation books more easily.
This change resulted in:
Shorter paths to finding books.
Clearer and more readable categories.
Better visibility for key products.
Clearer Categories
Recognizable groups and faster entry points.
Guided Discovery
Recommendations shaped by reader needs.
Mobile Clarity
Readable browsing and refined interactions.
UX Strategy
Simplified navigation · Easy-to-scan information · Purposeful discovery paths
Design Priorities
Mobile-first browsing · Consistent visual language · Category visibility
03 / design system
Almost the entire UI was redesigned from scratch—from page structures and components to visual elements.
The only exception was the icons, which were selected from existing icon sets and then customized and refined to better align with the brand’s visual identity.
08 / RESULT
A smoother journey to purchase
The redesign reduced complexity and created a clearer route from discovery to purchase—bringing navigation, category browsing, and the mobile experience into one consistent story.
• Simplify browsing across the book catalogue
• Make relevant categories easier to find
• Guide readers from need to recommendation
• Build a consistent, mobile-ready foundation